Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach,…
An understanding of Child Development is necessary for early childhood students as it underpins all early year’s practice and curricula. This book provides students with an in…
Do you find mastering research and statistical methods in the vast field of social sciences daunting? This book serves as an accessible introduction, guiding you through the core…
This easy-to-follow book will revolutionise how you approach text mining and data analysis as well as equipping you with the tools, and confidence, to navigate…
The second edition of this comprehensive textbook has been fully revised and updated, streamlining chapters and ensuring accessibility. Sustainability is now at the core of this…
Kickstart your research with this practical, bestselling guide to doing social network analysis. Get to grips with the mathematical foundations and learn how to use software tools…
Considering a neurodivergent world is vital in society today, and even more so in the classroom. This book will support your knowledge and development as a trainee teacher so you…
Confidentiality and record keeping are essential aspects of everyday counselling practice. This book introduces you to the law, ethics, guidance and policy relevant to counselling…
We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you…
Celebrate the ascension of a new monarch, King Charles III, with ten stunningly illustrated pop-ups in this timely souvenir and addition to the wonderful Panorama Pop series.King…
This practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It…
Combining a strong theoretical underpinning with a wide range of case studies and practical examples, this authoritative textbook provides a deep understanding of career systems,…
Never has good policy been so important. From unemployment and a lack of affordable housing to regulating cryptocurrencies and protecting against cybersecurity threats, the…
In an era marked by insecurity from neoliberalism, financial volatility, political instability, regional conflicts, pandemics, and the climate crisis, Artificial Intelligence (AI)…
We live in an increasingly digitised society. In an age of digital identities, rapid developments in Artificial Intelligence and ever more sophisticated software available, our…